CANVAS Beauty founder Stormi Steele achieved unprecedented success on TikTok Shop LIVE, breaking sales records and solidifying her position as a top beauty entrepreneur.
Stormi Steele's success story is a testament to believing in yourself and your business no matter what. As the founder and CEO of CANVAS Beauty, launched in 2018, Steele's discipline and strategic business approach have resulted in millions of dollars worth of sales. With humble beginnings starting the company in her kitchen, Steele never lost sight of where she came from or her goals - even after experiencing a temporary collapse of her business in 2021 due to a faulty deal.
After she surpassed the million-dollar mark in sales while selling her hero product, Body Glaze, live on the platform in two hours. At that moment, she became the first entrepreneur to do so. In an official statement from a TikTok, a representative shared, 'Stormi Steele, founder and creator of CANVAS Beauty, made history on TikTok Shop LIVE by breaking $1 million in sales within the first two hours of her Black Friday LIVE session—the fastest million ever achieved in TikTok Shop LIVE history! By the end of the session, she surpassed $2 million in sales, setting a new record for the highest sales during a single LIVE event!' Not only did news break about the historical moment on the social media app, but it was also a transformational moment for Steele and her business. According to Forbes, the beauty industry is valued at $108.37 billion, and some might say that Steele has leveraged authenticity, customer listening, and building its brand. On Black Friday, Steele reclaimed her spot as the top-earning creator and entrepreneur on TikTok Shop and the fastest-growing beauty brand after she sold over 100,000 products and grossed more than $3 million total. $2.1 million was grossed on TikTok Shop Live. This time, she took the title for highest sales in the United States and the United Kingdom. Today’s NYT Mini Crossword Clues And Answers For Wednesday, January 1st. Forbes spoke with Steele to learn more about how she has disrupted the beauty industry, leveraged momentum and scaled the CANVAS Beauty Brand
ENTREPRENEURSHIP BEAUTY INDUSTRY SOCIAL MEDIA SALES RECORDS TIKTOK SHOP LIVE
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