Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban

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Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban
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Annie Palmer is an associate tech reporter for CNBC.

Sporting a sparkly dress and a Santa hat atop her distinctly pink hair, Sarah Potempa stood in front of her smartphone at her hair-care company’s warehouse in Waukegan, Illinois. It was time to go to work. Potempa is a celebrity hairstylist who goes live on TikTok multiple times a week. During “the packing show,” as she calls it, Potempa livestreams herself as she packs up orders of her viral Beachwaver curling iron for six to eight hours at a time. The stream on Nov.

TikTok Shop is a marketplace for product discovery that surfaces “new, cool, interesting” items from big and small brands, he added. “You see it, you like it, you buy it. It’s not a search,” he said. “It’s a very different way of shopping.” Le Bourgeois declined to comment on the looming TikTok ban, but a company spokesperson at the event said TikTok Shop isn’t slowing down. “The sellers here, creators, they’re building their livelihoods on TikTok,” the spokesperson said.

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