How One Beauty PR Agency Is Leveraging TikTok Shop

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How One Beauty PR Agency Is Leveraging TikTok Shop
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The success of CXS in the U.S. and U.K. has meant expansion in other regions.

— Seen Group, the public relations and communications agency, is growing its beauty marketing platform Community x Seen, or CXS, which made its debut in 2022, followed by a U.S. launch in 2023.“Recruitment is always on. On average between the U.K. and U.S. we have over 1,000 new members sign up to the platform every month and that’s all organic.

According to the agency, the platform reaches more than 320 million users across Instagram and TikTok.

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