Here, a breakdown of the top 20 TikTok Shop influencers driving virality and sales for brands like Tarte, Aroma Concepts, The Ordinary and more.
beauty sales year-to-date, driving $5.6 million in total revenue, according to Charm.io. Her top brands included hair tool companies WavyTalk and Tymo Beauty and curl care brand, Bounce Curl.Then there’s Ashley Martodam , who has driven $2.1 million in revenue for beauty brands on TikTok Shop this year.
While many of the brands benefiting from these influencers are TikTok Shop breakout brands like Tymo Beauty and GoPure, established brands like, The Ordinary and Pat McGrath Labs are seeing wins, too, among the cohort. . When it comes to fragrance, there are specific trends driving sales on the platform. Oud perfumes by digitally native brands like Oudware, Oudlash and Aroma Concepts are leading the pack, while influencer Kassandra Baluyot has driven significant sales for DLA Cosmetics, the pheromone perfume brand she founded in 2021, via her own page.. We use vendors that may also process your information to help provide our services.
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