TikTok Shop serves as an e-commerce channel for major brands.
Like its rivals Shein and Temu, TikTok Shop showcases merchandise from third-party vendors. / Photo: Reuters
TikTok Shop said in a press release in late November that its sales had reached $100 million on Black Friday, the day after Thanksgiving, when bargain-hunting American consumers spent heavily online. Previously, it said the number of people purchasing goods on TikTok Shop each month had nearly tripled. This claim, however, could not be independently verified.
Like its rivals Shein and Temu, TikTok Shop showcases merchandise from third-party vendors, some which ship items from China, competing fiercely on price. Each of the platforms have tried to lure more US sellers with lower fees to help with shipping speeds. For merchants and influencers, TikTok Shop offers what it calls"LIVE", live-video streams from which shoppers can purchase merchandise directly.
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