To celebrate the 2025 Lunar New Year, Lotus's Malaysia created a 1,211-meter-long yee sang, breaking the Malaysian Book of Records for the longest yee sang. This record-breaking feat, accompanied by festive activities and brand promotions, aimed to bring Malaysians together and celebrate traditional Lunar New Year customs.
Lotus's Malaysia is celebrating the 2025 Lunar New Year with the launch of its “Semuanya Ongsem – Lotus’s 真好价，真好蛇” (Everything Prosperous – Lotus’s Great Prices, Great Fortune and Prosperity) campaign and a 1,211 meter long and 60 cm in width yee sang .
The colourful traditional dish of 11 types of mixed vegetables and fruits, weighing more than 6,200 kilogrammes, was spread on over 650 tables joined together has made it into the Malaysian Book of Records as the longest yee sang in the country today. The record-breaking snake-shaped yee sang was prepared by 10 chefs and 200 volunteers from Lotus’s Malaysia, Kechara Soup Kitchen, Nestlé (Malaysia) Berhad, Mondelez Malaysia Sales Sdn. Bhd, F&N Beverages Marketing Sdn. Bhd., Coca-Cola Refreshments (M) Sdn. Bhd., Etika Group of Companies and Danone Specialized Nutrition (Malaysia) Sdn. Bhd. There were also lion dances, brands sampling booths, appearance of Po from Kung Fu Panda, Coca-Cola’s Polar Bear, Mondelez’s Cookie Guy and God of Prosperity walkabout. Lee May Li, Commercial Director at Lotus’s Malaysia, said “We’re delighted to bring everyone together to celebrate this Lunar New Year with the preparation of Lotus’s Malaysia’s longest snake shaped yee sang, a symbol of wisdom, renewal and growth, and to launch our “Semuanya Ongsem” Chinese New Year offerings”. This record-breaking event at our Kepong outlet unites Malaysians and gives them the platform to engage in traditions otherwise they may not have the opportunity to do so. We’re deeply grateful to our brand partners along with participating NGOs, our #KitakanJiran volunteers and media members for their collaboration in bringing this initiative together. Together, we are creating a meaningful and memorable experience for the community and our customer
LOTUS's MALAYSIA LUNAR NEW YEAR YEE SANG RECORD BREAK PROMOTION CELEBRATION
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