The 56-year-old says she's usually a late riser but woke up early as she was eager to try Klang's famous bak kut teh.
A Chinese government official and influencer has died from injuries suffered in a horse riding accident while filming promotional content for local agriculture. -- Photo: SCMP composite/RedNote BEIJING : The death in a horse riding accident of a Chinese government official while filming to promote the beauty of a local area has sparked heated online discussions about the phenomenon of “official influencers”.
On January 11, He Jiaolong fell from a horse while filming for an agricultural e-commerce programme in the Bortala Mongolian Autonomous Prefecture in Xinjiang, northwestern China, and suffered a severe head injury.He Jiaolong rides her horse dressed in a festive outfit across a snowy expanse in Xinjiang. Photo: nfnews He Jiaolong rides her horse dressed in a festive outfit across a snowy expanse in Xinjiang. -- Photo: nfnews/SCMP He had served as the director of Xinjiang’s Agricultural Product Brand Development and Marketing Service Centre since 2023. In a video she posted on her account, which has 6.7 million followers, on the last day of 2025, He said she had been working too hard to enjoy leisure time or be with her family. She added that she never regretted her choice as she had to promote the agricultural products from her hometown to the outside world.In 2020, videos of He dressed in a red garment, riding on a horse in the vast snow lands of Xinjiang went viral.He, who worked as the deputy head of Zhaosu county and was promoted to deputy director of Ili’s Culture and Tourism Bureau, was given the affectionate nicknames “county head on horseback” and “the most valiant culture and tourism director”. In 2021, He’s online fame created 140 million yuan sales volume for local agricultural products and brought 2,000 new jobs.He is pictured here in a suit. She rose to become deputy director of her local Culture and Tourism Bureau before her death. -- Photo: nfnews / SCMPA drone camera captured the moment He fell to the ground as many other horses ran past her.She said her husband often worried about her and said she worked too hard. Her mother also phoned her, threatening her to “not come home” if she rides a horse again.He also once sat on a bed suspended 100 metres above the ground to promote Xinjiang cotton.People from around the country ordered flowers online to deliver to her funeral. Local flower shops said they were sold out on the day. On social media, many begged the short video platform to keep He’s account so that they could visit her whenever they missed her.Some people commented on the neijuan phenomenon among the officials that promote tourism online. Following He’s success, many culture and tourism officials across China were also inspired and created online personas. Among the most popular was Liu Hong, director of the Garze Tibetan autonomous prefecture in Sichuan, southwestern China, who transformed himself into an ancient Chinese knight in a video. Some officials dressed up in traditional ethnic minority clothing. Others performed rap, spoke English and played instruments to attract audiences while promoting local tourism. One said: “It feels wrong that government officials try to become influencers instead of thinking of measures that really improve the local tourist experience, such as controlling hotel prices and cracking down on illegal merchants.” -- SOUTH CHINA MORNING POSTRetiree who left urine-spiked drinks in Hong Kong supermarkets spared prison'Coffee Prince' K-actor Kim Dong-wook welcomes his first child, a girl
BEIJING Horse Riding Accident Official Influencers He Jiaolong Xinjiang Online Influencer Agricultural E-Commerce Culture And Tourism Promotional Video Local Tourism Promotion
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