Will cutting back on Marvel's TV shows and movies fix the MCU?

Disney CEO Bob Iger claims that the explosion in content hurt the Marvel brand, but will cutting back on Disney+ shows save the MCU?

Published Jul 13th, 2023 4:43PM EDTon Thursday, Disney CEO Bob Iger confirmed that the company will be cutting back on content across various franchises, including the MCU. Iger says that Disney is cutting back “not just to focus, but also as part of our cost containment initiative.” As a result, Marvel Studios’ movies and shows will be fewer and farther between.. “We would have liked some of our more recent releases to perform better.

Bob Iger has been on a cost-cutting rampage since his return, cutting 7,000 jobs and billions of dollars from the ledger. The amount of money Marvel Studios spends on projects, coupled with the declining box office success and lack of critical acclaim, make it an easy target.I don’t think Iger’s assessment is entirely inaccurate. Thehas undoubtedly diluted a franchise that dominated the industry for a decade by telling a persistent story that could only be experienced in theaters.

That’s no longer the case in 2023. Not only can anyone with a subscription watch more than half a dozen Marvel shows on Disney+ right now, but you can also wait a few months after the latest Marvel movie hits theaters to stream it on Disney+.

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