Universal Pictures and AMC Entertainment reach an agreement that allows new films to head straight into your living room after just 17 days in US theaters.
Movie studio Universal Pictures and top theater chain AMC Entertainment have reached an agreement that would allow new films to head straight into your living room after just three weekends in U.S. cinemas, a move that could have major implications for Hollywood's business model and the future of moviegoing.
The deal, announced in a news release Tuesday afternoon, hands AMC the right to screen films from Universal and its art-house division, Focus Features, for 17 days in the U.S. — a dramatic departure from the traditional"theatrical window" of about 90 days. After the 17-day window closes, Universal has the option to shift movies from theaters to"premium video-on-demand" services — including AMC Theatres On Demand, an iTunes-style platform that lets customers rent and buy movies. AMC, the largest theater chain in the world, will get a slice of the revenue that Universal generates during the first weeks a film is available in the home.
"The theatrical experience continues to be the cornerstone of our business. The partnership we've forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality," Donna Langley, chair of the Universal Filmed Entertainment Group, said in a statement accompanying the news release.
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