In a stunning reversal, AMC Theatres has struck a historic agreement with Universal
that will allow the studio's movies to be made available on premium video-on-demand after 17 days of play in cinemas, including three weekends, the two companies announced Tuesday.
AMC, the country and world's largest theater chain, is expected to share in the revenue from PVOD. The debt-laden company was particularly hit hard because of the pandemic, although recently found new institutional investors. And in March, AMC CEO Adam Aron, in a sharp rebuke, said his company was going to boycott all Universal, a division of Comcast, titles after the studio said it was going to make
The agreement includes at least three weekends of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across PVOD.In the coming weeks, the two companies will begin PVOD discussions regarding AMC locations overseas in Europe and the Middle East.
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