In a landmark deal that could change the shape of film distribution, AMC Theatres and Universal Pictures have agreed on a pact to release big Hollywood films in the home much sooner than before.
AMC and Universal on Tuesday announced a deal to dramatically shorten the traditional minimum gap between a movie’s theatrical release and its availability for home viewing to less than three weeks.
The movies will be available for a 48-hour rental period on digital retailers such as iTunes, Amazon Prime and YouTube, as well as on Comcast-owned video-on-demand platforms and AMC’s own movie-selling site, AMC Theatres On Demand.Universal did not disclose pricing, but current early video releases, known as “premium video on demand,” go for about $20.
AMC Chief Executive Adam Aron said the company “enthusiastically embraces this new industry model,” adding that “Universal and AMC each believe this will expand the market and benefit us all.”Theater chains have long resisted efforts by studios to shorten the release gap, known as the theatrical window, because they viewed such moves as a threat to their business model.
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