Ek said that to conquer the audio market, Spotify would need to win over a billion people.
Spotify's CEO, Daniel Ek, wants his company to be the Nike of audio. Speaking on the podcast"Invest like the best," hosted by Patrick O'Shaughnessy, Ek says that the best way to achieve that is with experimentation. Ek said to be the major player in the market, a company needs to control roughly 20% of it. He said that currently, Nike does that. Ek added that the key is to create a culture of experimentation to drive growth, and failure not being a bad thing.
Spotify's CEO, Daniel Ek, wants his company to be the Nike of audio. Speaking on the podcast"Invest like the best," hosted by Patrick O'Shaughnessy, Ek says that the best way to achieve that is with experimentation. Ek said to be the major player in the market, a company needs to control roughly 20% of it. He said that currently, Nike does that. Ek added that the key is to create a culture of experimentation to drive growth, and failure not being a bad thing.
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