McDonald’s, Nike and Under Armour’s new CEOs’ chances of success ranked
Lots of movement amongst retail CEOs recently. McDonald’s new CEO, Chris Kempczinski, seems to be facing low or manageable risk and should do fine – highest chance of success. Nike’s new CEO, John Donahoe, has a potentially mission-crippling risk, but can make it work if he and Mark Parker do a clear role sort – moderate chance of success. Under Armour’s new CEO, Patrik Frisk, may be facing insurmountable barriers to success – lowest chance of success.
The good news for incoming Chris Kemczinski is that he was in the succession pipeline. As head of McDonald’s US business, he was being groomed to be CEO. While it happened sooner than expected, there should be no surprise underlying business issues he has to address immediately. He should do fine.Mark Parker’s giving up the CEO job at Nike after 13 years at the helm is not a huge surprise. He turns 65 next year and as he said in an"To be clear, I'm not going anywhere. I'm not sick.
Unless Frisk can reinvent himself or find other ways to get new thinking, you have to assume their problems are going to continue.If, like Chris Kemczinskiu at McDonald’s your risk level is relatively low, do the basics. Get a head start. Manage your message. Set direction and build your team. Sustain momentum and deliver results. There are, of course, always risks.
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