"We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant," the company said in a series of tweets on Sunday attributed to its head of marketing, Cory Bayers. Patagonia, which has been politically
- Outdoor apparel brand Patagonia Inc will pause its ads on Facebook Inc and Facebook's photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by U.S. civil rights groups.
The Stop Hate for Profit campaign was started last week by several U.S. civil rights groups who said the social network was doing too little to stop hate speech on its platforms. "From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred," said one of Patagonia's tweets.
Facebook's chief executive, Mark Zuckerberg, was criticized after the company, unlike Twitter Inc , decided not to take action on an inflammatory post by U.S. President Donald Trump about the protests.
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