Outdoor apparel brand Patagonia Inc will pause its ads on Facebook Inc and Facebook's photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by U.S. civil rights groups.
FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration/File Photo
“We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant,” the company said in a series of tweets on Sunday attributed to its head of marketing, Cory Bayers. Patagonia, which has been politically vocal in the past, joins companies including clothing maker VF Corp’s outdoor brand The North Face, Recreational Equipment Inc, or REI, and recruiting company Upwork in pausing Facebook ads. A VF Corp spokesman told Reuters other brands in its portfolio were actively discussing whether to take the same action.
The campaign follows the death of George Floyd, a U.S. Black man who died in police custody, which has triggered worldwide protests against racism and police brutality. Floyd died after a Minneapolis police officer knelt on his neck for nearly nine minutes while detaining him on May 25.
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