The outdoor apparel brand says it'll join a growing ad boycott of Facebook and Instagram being led by a coalition of civil rights groups. The boycott was driven by Facebook's failure to act against 'hateful lies and dangerous propaganda,' the company says.
Patagonia, the outdoor apparel brand, said it will join a growing advertising boycott of Facebook and Instagram being led by a coalition of civil rights groups.
The boycott, which is known as #StopHateForProfit, was driven by Facebook's failure to act against"hateful lies and dangerous propaganda," the company said.The boycott will begin"effective immediately," it said, adding it will last"at least" through the end of July. Patagonia's announcement marks the fourth major brand in recent days to join the boycott, which is being organized by civil rights and activist groups.
— Patagonia June 21, 2020 Read MoreIn a statement to CNN on Friday, Carolyn Everson, VP of Facebook's global business group, said:"We deeply respect any brand's decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.
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