Data suggests Amazon performs better on mobile with app users:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence E-Commerce Briefing subscribers. To receive the full story plus other insights each morning,App users account for approximately 42% of Amazon's smartphone visits, while visits to Amazon.
Amazon app users' outsized share of time spent with the e-tailer on mobile, combined with app users' higher conversion rates generally, makes these consumers highly valuable to Amazon. Amazon's app users spent 12.8 billion minutes per month in the Amazon app in 2018, on average, giving the firm far more opportunities to make sales than mobile browser users, who averaged 2.4 billion minutes on the site.
Mobile web shopping is a top channel for e-commerce, and retailers that improve their mobile sites have the chance to thrive as m-commerce expands. The most popular channel for e-commerce transactions in Q2 2018 in the Americas among retailers that actively promote their shopping apps was the mobile web, which accounted for 43% of transactions, according to Criteo.
So, retailers that can make shopping through it more comparable to their apps — by using progressive web apps or improving features, for example — can boost time spent on their mobile sites and drive more sales from an even larger consumer base.1. Sign up for the E-Commerce Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the E-Commerce Briefing, plus more than 250 other expertly researched reports.
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