Instagram is rolling out a checkout button that makes it easier for users to buy products directly in-app — without directing them to retailer sites:
in the app that will make it easier for users to buy products directly within the mobile app, without directing them to retailer sites, per The Wall Street Journal.Instagram is now testing the feature — called"Checkout on Instagram" — with 20 major brands, including Nike, Dior, and Uniqlo.
This is the latest move in Instagram's doubling down on e-commerce to fuel growth. Last year, reports emerged that Instagram might launch a standalone shopping app. In the near term, however, we believe that Instagram is likely to expand and exploit unintentional shopping behavior that's already happening on the core app before trying to divert it elsewhere.1. Sign up for the Digital Media Briefing to get it delivered to your inbox 6x a week.
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