Malaysia needed to move faster, adopt more strategic measures, and foster greater innovation to ensure it not only maintained its position as the glob...
: Despite being recognised as a leader in the global halal industry, Malaysia must not rest on its laurels, as other nations are now competing to dominate the halal market, said Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi.
Ahmad Zahid, who chairs the High-Level Committee on coordinating the national halal agenda, added that as of December 2024, the halal industry had contributed 7.7 per cent to the Gross Domestic Product , amounting to RM146.6 billion, while the global halal industry was projected to reach USD3.1 trillion by 2025.
Ahmad Zahid said that to realise the vision, six key clusters had been identified as the core of Malaysia’s halal ecosystem transformation, including the national halal policy, which would be reviewed and improved to align with global developments and meet the needs of over 1.9 billion Muslims worldwide.
“To ensure Malaysian halal products can penetrate more international markets, the new marketing strategy will fully utilise digital and e-commerce platforms.
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