Hundreds of thousands of spam messages were sent over almost a year.
The Australian Communications and Media Authority found Kmart sent 212,471 messages to customers between July 2022 and May 2023 who had previously unsubscribed.It has paid an infringement notice of $1,303,500."We regret that any customers received emails from Kmart when they had opted out," a spokesperson said.ACMA chair Nerida O'Loughlin said people were frustrated and angry with big brands intruding on their privacy by not respecting their wishes to unsubscribe.
The spam rules require businesses to have consent from consumers to conduct e-marketing, and, when they receive an unsubscribe request, it must be followed. This action follows recent enforcement taken against other companies that have breached the spam laws, including DoorDash, Ticketek, and Uber.
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