Kmart slapped with $1.3m fine

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Kmart slapped with $1.3m fine
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Kmart has paid a massive fine after it was found to have breached Australian spam laws in marketing emails to customers.

The discount retailer was ordered to pay a $1.3m for sending 212,471 messages in under a year to customers who had unsubscribed from email notifications.

ACMA’s chair Nerida O’Loughlin says consumers are getting increasingly frustrated with big brands intruding on their privacy. “Kmart was given more than enough notice it may have a compliance issue and it should have done more to address its problems before we had to step in and investigate,” Ms O’Loughlin said.On top of the fine, Kmart will have to appoint an independent consultant to review its compliance with spam rules.The retailer is just the latest company to be hit with penalties over breaches of spam laws, including DoorDash, Ticketek and Uber.

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