If you gave up on Bud Light this year, would you go back to it?
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Bud Light launches 'biggest summer campaign ever,' giving away $10K weekly amid sales slumpBud Light’s parent company Anheuser-Busch InBev is tripling its U.S. marketing spending this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
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Bud Light pushes 'biggest summer campaign ever' amid boycottThe beer brand is giving away $10,000 a week in a new marketing effort for the summer.
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Bud Light giving away $10,000 a week to help sales; launches new ad campaignBud Light maker Anheuser-Busch is launching a new summer ad campaign with weekly $10,000 giveaways in the wake of the disastrous partnership with transgender influencer Dylan Mulvaney.
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What lessons should brands take away from the 'Bud Light Effect'?Scripps News interviewed marketing experts to explain the 'Bud Light Effect' and discuss lessons for brands moving forward.
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7 LGBTQ+ icons posthumously inducted to the National LGBTQ Wall of Honor at Stonewall InnThe National LGBTQ Wall of Honor posthumously recognizes and celebrates the work of activists, artists and others.
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Bud Light boycott has been good for Molson Coors, but gains aren’t set in stone, analysts sayWells Fargo analysts say investors have failed to ask a key question: What if Molson Coors' gains go away?
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