Bud Light pushes 'biggest summer campaign ever' amid boycott

The beer brand is giving away $10,000 a week in a new marketing effort for the summer.

According to a press release from Anheuser-Busch InBev, the new campaign builds upon the"Easy to Drink, Easy to Enjoy" platform the company launched earlier this year, and the"Bud Light Backyard Tour" will be headlined by country artists Tyler Braden and Seaforth.

Meanwhile, NFL stars Travis Kelce, Dak Prescott and George Kittle will be featured in a"new creative" that will take place at some point ahead of this year's football season, and fans will be given the opportunity to win signed memorabilia from the sports stars. Bud Light customers will also have the chance to take home $10,000 in a weekly giveaway, as well as have $100 put toward their bar tabs. No other details were provided in the press release about how to enter to win the prizes, but people were encouraged to follow Bud Light's social media accounts for future announcements.

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