Bud Light’s parent company Anheuser-Busch InBev is tripling its U.S. marketing spending this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
, a Bud Light-sponsored national summer music tour, and several giveaways.
Bud Light has been the top-selling U.S. beer since 2001, and it could still retain that crown this year, according to Dave William, consulting firm Bump Williams’ vice president of analytics and insights. He noted that Bud Light’s year-to-date market share of 9% was still outpacing Modelo’s, at 8%. And Bud Light’s sales volumes were higher.
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