'If benandjerrys was committed to the 'Land Back' movement it describes as 'all about restoring the rights and freedoms of Indigenous people,' then surely it could be a leader & return its corporate offices to the Native Americans first.' -Jack_Elbaum
It brandished those credentials yesterday when it tweeted, “This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now.”But it is safe to assume this is not only the company’s most bizarre political stance, it is also its most hypocritical.
Ben & Jerry’s headquarters is in South Burlington, Vermont, which was home to the Abenaki tribe before the British colonists came and before America was founded. Considering what the company is calling for, it does not seem too unreasonable for us to expect it to step up, be the first to give the land back, and presumably return to Europe.
It may be fun to imagine, but, of course, Ben & Jerry's will never actually give back the land its corporate office sits on. It will simply exert pressure on others to give up their land. This is not to say we can or should gloss over our history with the Native Americans. We can’t and we shouldn’t. But it cannot be the centerpiece of our national consciousness either, as some would like to make it. The reason is simple: A society that does not even see itself as fundamentally good will never survive. Nations need gratitude, direction, and optimism at their core. Not self-hatred.
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