Billy Busch said during an interview with TMZ that the ad campaign with Dylan Mulvaney would have been an outrage to Adolphus Busch — who died in 1913.
during an interview with TMZ
“They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people’s faces.” The cans were meant to be an innocent marketing gimmick for Gen Z, but many beer drinkers lost their buzz pretty quickly.
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