Anheuser-Busch heir Billy Busch expressed disappointment over Bud Light's brief but controversial partnership with transgender activist Dylan Mulvaney.
‘Consumers are not coming back to their brand,’ PublicSq. CEO Michael Seifert says.
Bud Light faced intense criticism after announcing in the spring that it was partnering with Mulvaney in a campaign aimed at inclusiveness that included Mulvaney's face on Bud Light cans. Anheuser-Busch, Bud Light's parent company, lost billions in market value after the partnership.on Friday, Busch told host Harvey Levin that he believes his ancestors would be disappointed in the Mulvaney ad campaign.
"You know, I think people who drink beer, I think they're your common folk. I think they are the blue-collar worker who goes and works hard every single day," Busch said."The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don't think that's what they're looking for. They want their beer to be truly American, truly patriotic, as it always has been.
Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash.But Levin responded that he thinks the controversy Bud Light found itself in after the ad campaign was announced was rooted in prejudice against transgender people.
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