LG Electronics introduces its Gallery TV, designed to resemble framed artwork, competing with Samsung's popular Frame TV. The new TV, available in 2026 in 55- and 65-inch sizes, aims to blend seamlessly with home decor, targeting interior-conscious consumers. It will use LCD technology instead of OLED to manage pricing, with features like interchangeable bezels and the ability to showcase artwork when idle.
The television, called the Gallery TV, will be available in 2026 in 55- and 65-inch sizes, LG said in a statement on Monday ahead of the annual CES consumer technology conference next week. — LG LG Electronics Inc introduced a TV designed to resemble framed artwork, imitating a style that has been popularised by rival Samsung Electronics Co in recent years.
The television, called the Gallery TV, will be available in 2026 in 55- and 65-inch sizes, LG said in a statement on Monday ahead of the annual CES consumer technology conference next week. Like Samsung’s offering, called The Frame, LG’s equivalent will let consumers choose between a range of stylish bezels that can be switched out after purchase. The pitch for this sub-category is that televisions should blend in with their home decor as much as any other appliance or status item. Samsung has not disclosed recent sales figures for The Frame, but other TV makers, including Hisense and TCL, have released their own respective copycat sets. The Gallery TV is aimed at"interior-conscious consumers,” LG said, and is meant to showcase artwork when idle and not being used for entertainment. The company is marketing it under its"Lifestyle” subset of TVs, which also includes offbeat ideas like a portable smart screen and even a briefcase TV. Typically, these thinner sets trail more conventional TVs in overall picture quality, so their more pleasing aesthetics aren’t without sacrifice. The Gallery TV will use LCD technology instead of the punchier OLED panels found in its premium sets, a company spokesperson told Bloomberg – a decision likely made to keep pricing in line with Samsung’s product. So far, LG has not shared pricing. For reference, the 2025 Frame TV costs over US$1,500 with a 65-inch screen. Other similarities to Samsung’s model include a matte display that reduces glare, plus automatic picture enhancements that adjust brightness and color based on the room’s ambient lighting to make art selections look more natural. That"Gallery Mode,” as it’s called, was designed with input from museum curators, LG said. The company’s existing Gallery+ service lets users choose from a library of over 4,500 works that are refreshed monthly,"ranging from fine art to cinematic scenes, game visuals, and animations,” according to LG. Users can also create their own art with generative artificial intelligence. Similarly, Samsung’s Art Store offers a vault of artwork from prestigious partners such as the Museum of Modern Art, the Art Institute of Chicago, the Van Gogh Museum, the Louvre, the Musée d’Orsay, the Tate Modern and Art Basel. Earlier this year, Samsung brought the Art Store – previously exclusive to The Frame series – to other models in its TV portfolio. Both companies charge a subscription for full access to their respective art collections. LG will unveil its full 2026 TV lineup at CES, where Samsung will also have its own latest sets on display. New TVs from both companies usually ship in the spring after being announced in January. – BloombergCan Apple’s AirPod translation get you through Tokyo? We tested itBritain's Octopus Energy to spin out Kraken at $8.65 billion valuation
LG Gallery TV Samsung Frame TV Television
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New Laws and Policies Impacting Malaysians in 2026Several new policies and regulations take effect in 2026, impacting daily life, including changes to traffic summons discounts and the licensing of major social media platforms. These changes aim to improve public behavior, online safety, and child protection.
Read more »
FIFA President Defends World Cup 2026 Ticket Prices Amidst High DemandFIFA President Gianni Infantino defended the ticket prices for the 2026 World Cup, highlighting the overwhelming demand and the revenue's contribution to football globally. Despite criticism regarding the increased cost compared to the 2022 tournament, Infantino cited millions of ticket requests as evidence of the tournament's popularity and emphasized that the generated revenue supports football in numerous countries. He announced Dubai will host the Best Awards ceremony next year.
Read more »
TikTok Shop to Host 1,000 All-Star LIVE Sessions in Malaysia by 2026, Boosting Brand GrowthTikTok Shop is expanding its live shopping initiatives in Malaysia, planning 1,000 All-Star LIVE sessions by 2026 to support brand growth through 'shoppertainment'. This follows a successful year with significant sales uplifts for participating brands and reflects growing consumer confidence in the platform's features, including its Authenticity Guarantee and free returns.
Read more »
Sukma 2026 Registration Opens January 3rdRegistration for the Malaysian Games (Sukma) 2026, hosted by Selangor, begins on January 3rd via an integrated IT system. The deadline for entries is February 13th. Venue upgrades are nearing completion, and official visits to participating states will commence next month. The official website launch is scheduled for January.
Read more »
Malaysia's Asean Chairmanship Concludes, Philippines to Take Over in 2026Malaysia's term as Asean chair concludes, with the Philippines set to take over in 2026. The Prime Minister reflects on the successes of the year, highlighting regional unity, the inclusion of Timor-Leste, and the importance of addressing global challenges together.
Read more »
Samsung Unveils New Music Studio Speakers and Soundbar Lineup Ahead of CES 2026Samsung is expanding its audio product portfolio with the Music Studio speaker series and updated soundbars, including the HW-Q990H and HW-QS90H. These new audio devices are set to be showcased at CES 2026.
Read more »