SAN FRANCISCO, Sept 21 — A years-long analysis shows that social media titans engaged in “vast surveillance” to make money from people’s personal information, according to...
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Bank Negara: Ringgit reaping silver lining from US Fed rate cut, recovery driven by structural reforms and positive economic outlookA years-long analysis shows that social media titans engaged in vast surveillance to make money from people’s personal information, according to the US Federal Trade Commission .
Business models that typically involve targeted advertising incentivised mass collection of user data at many of the companies, pitting profit against privacy, according to the report. “We are disappointed with the FTC’s continued characterisation of the digital advertising industry as engaged in ‘mass commercial surveillance,’” IAB chief executive David Cohen said in a post responding to the report.
Castaneda added that Google prohibits ad personalisation for users younger than 18 years of age and does not personalise ads for those watching “made for kids content” on YouTube.
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