Starbucks Korea has terminated its marketing campaign 'Tank Day' following public outrage and national criticism. The campaign, which promoted a tumbler line, was withdrawn after Shinsegae Group, the retail conglomerate that licenses and manages Starbucks in South Korea, sacked the head of the Starbucks Korea branch for carrying out an 'inappropriate marketing'. Many details surrounding the military crackdown on pro-democracy protesters in 1980 remain unconfirmed, including who gave the order to open fire on the protesters. President Lee Jae Myung demanded an apology from the company.
SEOUL: The head of Starbucks Korea has been fired after a marketing campaign sparked public outrage for evoking painful memories of a brutal military crackdown on pro-democracy protesters in 1980.
The campaign, named 'Tank Day', drew strong criticism in South Korea and was withdrawn. A similar campaign in Indonesia was also terminated due to public outrage. The marketing campaign was criticized for using the phrase 'tak' which was reminiscent of the explanation provided by the South Korean police in 1987 for the death of a student protester. President Lee Jae Myung demanded an apology from the company and called it the act of a 'degenerate peddler'
Social & Trends News Media & Entertainment Starbucks Korea Marketing Chief Campaign Termination Movement Day Tank Day Military Crackdown Pro-Democracy Protests President Lee Jae Myung National Criticism Condolences 'Tank' Phrase Student Protester's Death South Korean Police Chun Doo-Hwan Tumblers Retail Conglomerate
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