‘The best place!’: ‘Mumfluencers’ push Saudi narrative that glosses over kingdom’s dark reality

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‘The best place!’: ‘Mumfluencers’ push Saudi narrative that glosses over kingdom’s dark reality
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PARIS, Feb 13 — Expat “mumfluencers” are taking to TikTok to sing the praises of life in Saudi Arabia and to extol the virtues of its new NEOM megacity, filming their idyllic...

US Treasury admits to error allowing Musk aide to modify data of sensitive payment worth trillions of dollars, claims a mistakeA model presents a creation during the Red Sea Fashion Week in Saudi Arabia's Red Sea resort of Ummahat Island, on May 16, 2024.

There has been increasing scepticism over the viability of the project and reports say population projections are being scaled down. Nearly two million people watched her be driven across a long stretch of sand in a 4x4 by her partner, a senior sales manager at NEOM since 2022 according to his LinkedIn account.

“The daily lives of Saudi women and the people are totally different.” she told AFP. Saudi Arabia “is still a police state where everything is a red line for freedom of expression”.

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