A nationwide tour in Malaysia featuring a Kombi van tour and simple, physical public challenges at participating restaurants, pubs, and bars, hosted by Tiger Beer.
Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. It sounds counterintuitive. It is 33 degrees in Kuala Lumpur, the kind of heat that makes the walk from the car park feel like a personal attack — and someone has set up a bucket of ice and is asking you to put your hand in it.
That is the challenge at the centre of Tiger Beer’s latest campaign, “Brewed to Defy the Heat,” a Kombi van tour running across six locations in the Klang Valley throughout May. The van pulls up, the crowd gathers, and the dare goes out: how long can you last? It is the kind of simple, physical, slightly ridiculous public challenge made for phones held sideways and friends who immediately want a turn.
The Van Is the Canvas The Kombi itself is hard to miss. KL-based street artist Kenji Chai — known for the large-format character murals that have appeared across the city and internationally — designed the van’s exterior, turning it into a rolling piece of public art.
Chai also painted a dedicated mural somewhere in KL as part of the collaboration, which Tiger commissioned into a short film capturing the kind of nights the campaign is built around: long tables, familiar faces, plans that were never meant to go this late. The tour runs from 14 to 23 May, stopping at Jaya One and five other confirmed Klang Valley locations, with a Johor date still to be announced.
Each stop is revealed closer to the date via Tiger Beer’s Instagram and Facebook pages. Drink More, Win More Beyond the van, the campaign extends into participating restaurants, pubs, and bars across Peninsular Malaysia until 31 May. Every purchase earns a contest entry — one bucket of Tiger bottles gets you one entry, while a set of Tiger Draught or a bucket of Tiger Crystal or Tiger Soju Flavoured Lager gets you three.
Winners stand to take home a Dyson Air Purifier Fan or a Tiger-branded 8-litre cooler box. Entries are submitted by scanning a QR code at the outlet and uploading a receipt at uncage.tigerbeer.com. The heat, as Tiger’s Marketing Manager Julie Kuan put it, has always been part of life here. The ice bucket is just the newest way to prove it.
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Tiger Beer Public Challenge Kombi Van Tour Street Art Peninsular Malaysia
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