A UK-based special educational needs tutoring firm is warning about harmful online trends endangering children's physical and mental wellbeing. The firm highlights examples like the 'Sephora Kids' phenomenon, risky online challenges, and the potential dangers of online marketplaces marketed to children. The report also advises parents to have open conversations and use parental controls.
More children are now exposed to harmful online trends that are dangerous for their physical and mental wellbeing, a UK-based special educational needs tutoring firm warnsFor each trend, Ryan Stevenson, the company's co-founder and director, evaluated health risks , real-world incidents, and parental guidance .
One of the most visible examples is the"Sephora Kids" phenomenon, where children flocked to the store to buy potent adult skincare products seen in viral skincare routine videos. Products containing 1% retinol, 10% AHA, or 20% Vitamin C can cause physical harm if used without medical guidance. In California, a girl, 11, required treatment for burning and blistering after attempting an anti-ageing routine she saw online. Stevenson suggested that parents should watch such content together with their children and ask questions like"Why are they showing this product?" and"Who is paying for this message?". is another digital frontier that often feels like a playground but carries the weight of an adult marketplace. While marketed for children, it features sophisticated in-game currency systems and is linked to reports of overspending, scams, and grooming.These trends were framed as 'legal' highs, with the former involving oxygen deprivation and the latter urging the ingestion of diphenhydramine .Participants set themselves on fire and attempted to extinguish the flames before sustaining burns. Stevenson warned that children often fail to grasp long-term consequences, noting that online videos can create a 'false sense of control' that does not exist in reality. "Parental controls help, but conversations matter too: explain plainly what can go wrong, and why these 'challenges' are genuinely dangerous," Stevenson suggested.Your Valentine’s Gift Card Could Be A Phishing Trap, Kaspersky WarnsInstagram CEO Compares Social Media Use To Binging Netflix During Court Testimony
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