Malaysian coffee chain ZUS Coffee announced a price adjustment, marking its first in five years. The tech-driven company cited unprecedented increases in raw material costs, particularly coffee bean prices due to supply chain disruptions and climate-related challenges. Most beverages will see a RM0.30 increase starting February 3, 2025, while some popular items, including Espresso, Americano, CEO Lattes, and Coconut Lattes, will remain at their current prices. This move follows ZUS Coffee's aggressive regional expansion, having successfully entered the Philippines, Singapore, and Brunei markets.
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In a notice to customers, ZUS Coffee explained that global coffee bean prices have reached their highest levels since 1977 due to supply chain disruptions and climate-related challenges affecting production. The announcement has garnered attention on social media, with many customers commending the company’s transparent approach to price adjustments.
PRICE INCREASE COFFEE CHAIN ZUS COFFEE RAW MATERIAL COSTS REGIONAL EXPANSION
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