Zume, SoftBank’s $445 Million Robot Pizza Startup, Is Cooked

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Zume, SoftBank’s $445 Million Robot Pizza Startup, Is Cooked
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The ill-fated company once attempted to automate the pizza delivery process. Now, it's shutting down.

Founded in 2015 in Mountain View, Calif., the idea behind Zume was to automate pizza production and delivery using a bevy of trendy Silicon Valley innovations.

And while that might seem like an intriguing idea, Zume’s business model was so hilarious as to seem plucked straight from aTo start, Zume pies would be assembled at breakneck speed at the company’s headquarters by industrial robot arms; then, the uncooked dough and cheese would be transferred to what the company called “”—food delivery trucks outfitted with hi-tech ovens that were supposed to cook the pizzas en route to customers’ houses.

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