Ukrainian President Volodymyr Zelenskyy has an unusual new partner in his campaign to defend his country — Global Citizen, the international nonprofit fighting extreme poverty.
Zelenskyy and Global Citizen on Sunday released the first of what they hope will be daily calls to action for the nonprofit's millions of members, as well as its governmental, corporate and philanthropic partners. The video messages will feature Zelenskyy speaking about Ukraine's battle against Russia paired with steps supporters can take to help, provided by Global Citizen.
“We think it’s important for people to be able to hear directly from the leader who is inspiring people the most,” Evans said. “This is about creating a regular cadence and publishing it on all of the major tech platforms around the world simultaneously, so that the whole world can hear from the Ukrainian president directly.”
Last week, the United Nations said the $1.7 billion would be needed to help with aid efforts, estimating that 12 million people in Ukraine and 4 million refugees could need relief and protection in the coming months. Though Global Citizen doesn’t have a previous relationship with Zelenskyy, it does have a working relationship with the Ukrainian government, donating to education programs there since 2014, including Education Cannot Wait, which Evans says is planning another grant this week. Following Russia’s invasion of Ukraine, Global Citizen reached out to the government to see how it could help.
“There’s no better person to speak to than the man leading the resistance – Zelenskyy himself,” Evans added.
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