There are reasons why lamb is so expensive in a country where so many sheep are farmed
Some butchers are not stocking Irish spring lamb because they would have to charge customers more than €100 for a leg of lamb to cover their costs. There are reasons why lamb is so expensive in a country where we farm so many sheep.
These legs of lamb are selling at a loss; it’s a well-known strategy to attract new customers in the doors. Supermarkets also use loss-leading to sell vegetables at very low prices. Once customers are in the shop, the supermarket makes up the loss on products with much higher margin elsewhere in the store. Loss leading is controversial and is considered predatory by farmers and food producers.
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