New VIP+ Analysis: Why the audio giant likely won’t be behind making it common for most U.S. consumers to pay for podcasts (anytime soon).
Still, willingness to pay for podcasts will likely grow over the next year, thanks to a growing number of platforms that are moving to familiarize more consumers with paywalled podcasts likeMany podcast diehards prior to Spotify’s paid podcast push accessed paywalled digital audio shows via Patreon or directly through a paid podcast’s website, YouGov data from March shows.
But while Spotify's podcast push will increase the paid podcast subscriber base to some degree, it likely still won’t be responsible for making it commonplace for most U.S. consumers to pay for podcasts . sign up for paid podcasts directly within the app — users must do so on an external website.
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