Gen Z is good business: Alex Cooper's new media company shows the allure of targeting young consumers
Meanwhile, Netflix's"XO, Kitty" and"To All the Boys I've Loved Before" has offered Kaplan his own in with the young demographic. While many industries are trying to tap into the buying power of young consumers, media companies have an especially strong opportunity, Watson said.
Investing in and building content, products, and brands around young generations can be an alluring prospect for companies. There are someworking full time — and earning a paycheck — in the US and that's continuing to grow. What's more, calling yourself a"Gen Z brand" is as much for other businesses run by older generations, Watson said.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Is This Thing On?: Bradley Cooper to Direct & Star Alongside Will ArnettAccording to Deadline, Oscar nominee Bradley Cooper has partnered with Searchlight Pictures for his next directorial project. It comes in the form of the upcoming movie titled Is This Thing On?, which is currently in the early stages of development. In addition to directing, Cooper has also signed on to star in the project alongside […]
Read more »
Second-gen Nio ES6 due in UK with new platform and 482bhp | AutocarThe next-generation Nio ES6 is due to arrive in the UK as the EL6, with a major overhaul over the previous best-selling model
Read more »
ProGrade's Latest-Gen Gold CFexpress Cards Get Capacity Boost to 2TBProGrade Digital has announced a higher 2TB capacity option for its third-generation CFexpress Type B Gold memory cards.
Read more »
Toyota To Receive $850 Million Subsidy For Next-Gen EV Battery DevelopmentToyota said that it will use the money to develop the next generation of lithium-ion EV batteries which use bipolar lithium iron phosphate technology and have the potential to offer 20 percent more range in electric vehicles.
Read more »
New graduates, Gen Z use TikTok for office outfit inspirationGen Z is lost on what to wear to work, and TikTok creators have stepped in to provide office style inspiration
Read more »