Why Costco and Trader Joe’s stopped selling your favorite food
Chances are, you’ve been there: You head to Trader Joe’s to buy caramel popcorn, churro bites and roasted gorgonzola crackers, or to Costco for its Kirkland Signature mini peanut butter cups and take-and-bake pizza. But when you get to the store, your favorite treats aren’t on the shelf. And, to your horror, you learn it they’re not coming back. They’ve been discontinued. It’s one of the most disappointing experiences as a grocery shopper.
Other times, it’s the product itself: Companies will pull items if suppliers raise the price too much or the quality drops. “Costco would rather not sell an item than sell it at a price that’s too high,” said Chuck Howard, an assistant professor of marketing at Texas A&M’s Mays Business School. “It would be off-brand for them to be selling things that consumers think would be too expensive.
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