A leading cybersecurity company has trusted MyBroadband to promote its market-leading solutions to South Africans for the past five years.
For five years running, a leading cybersecurity company has partnered with MyBroadband to promote its market-leading solutions in South Africa.Each year, our marketing team has helped the cybersecurity company build a winning MyBroadband digital marketing strategy that maximises our unrivalled audience of ICT decision-makers.
In 2023, this strategy included Category Takeovers on MyBroadband’s Security category, as well as Sponsored Articles with Social Media Promotions. For its Category Takeovers on MyBroadband’s Security category, the company ran eye-catching advertising banners to a highly targeted audience of South African ICT decision-makers interested in the cybersecurity industry.
These banners were an excellent way to promote its products and services to the right audience, and resulted in significant brand recognition and lead generation. Sponsored Articles then allowed the company to promote specific messages that highlighted the key features of its products and services, and positioned the company as an industry leader.As a result of its highly successful marketing strategy, the company has renewed its marketing packages on MyBroadband for 2024.
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