It’s a history-making game within the game, but political ad experts aren’t wowed by the campaigns’ play-it-safe strategies
is 60 seconds long, while Trump will air two 30-second spots. But compared to the hyperinventive commercials vying to become part of the permanent cultural vernacular, ad experts and political consultants who have previewed the ads say, the ads may have committed the ultimate advertising sin of not being all that memorable.
And that’s where Rogero and other political ad-makers say both Bloomberg and Trump will fall flat. Against those commercials, they don’t think Bloomberg’s or Trump’s spots are likely to draw much attention. Davis, who has produced political Super Bowl ads in regional markets, said the spots don't tells viewers anything new or unexpected about the candidates. To get people to put down their beers and chicken wings, the candidates would have needed to do something surprising or entertaining. For Trump, that could’ve been a commercial showing his humility, Davis said.
If Trump’s “Stronger, Safer, More Prosperous” spot is a 30-second shot of “Everything is great” spin, Bloomberg’s one-minute ad is a far more somber reminder that the country has some big problems to confront. Bloomberg, a former New York mayor who has made gun control a signature issue, barely speaks in the ad. Instead,Calandrian Simpson Kemp, a Texas woman whose son, George H. Kemp, was shot to death in 2013.
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