Advertisers are shelling out big bucks for a slot during the big game.
The Super Bowl is one of the most-watched sporting events in American history, but it's not just the excitement of football that draws millions upon millions of viewers to tune in to the big game year after year. The commercials are just as much of a game-day spectacle for folks viewing from home.
Over the years, advertisers have kept Super Bowl viewers entertained during the breaks with quirky, funny, informative and compelling commercials. But time slots for the ads don't come cheap. Companies shell out millions of dollars to have their 30-second ad air during the NFL championship game. Signage near the Fox Sports South Beach studio compound in Miami Beach ahead of Super Bowl LIV on January 25. The San Francisco 49ers will go up against the Kansas City Chiefs.For Sunday's Super Bowl LIV between the San Francisco 49ers and Kansas City Chiefs, advertisers have paid more than $5 million for airtime on Fox, with some paying as much as $5.6 million, according to.
The price of in-game ad slots for the 2020 Super Bowl has increased from last year. In 2019, when the game was broadcast on CBS, advertisers had to pay between $5.1 million and $5.3 million.
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