Welcoming Rado's New Brand Ambassador, Ji Chang-Wook, The Epitome Of Elegance

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Welcoming Rado's New Brand Ambassador, Ji Chang-Wook, The Epitome Of Elegance
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In the world of haute couture and horology, a seismic shift is under way, as South Korean sensation Ji Chang-Wook steps into the spotlight as the latest Brand

Ambassador for Rado. The Swiss watchmaker, celebrated for its exceptional designs and innovative use of high-tech ceramics, is thrilled to have a stellar representative who personifies their values of sophistication and groundbreaking style.

From portraying Emperor Ta Hwan in the acclaimed K-drama, 'Empress Ki', to captivating audiences with his heartthrob roles in romantic comedies like 'Backstreet Rookie' and 'Lovestruck in the City,' Ji Chang-Wook's star continued to ascend. His international fame soared with the hit Netflix series, 'The Sound of Magic.'

The Captain Cook High-Tech Ceramic Skeleton takes center stage in Rado's illustrious Captain Cook collection, presenting the 'Art of Skeletonization.' Within its refined exterior lies the new Rado automatic R808 skeleton movement, an engineering marvel featuring an anti-magnetic Nivachron™ hairspring and intricate components, all on display through a transparent sapphire crystal case back.

On 23rd November, 2023, Ji Chang-Wook will make a dazzling appearance at a grand event, showcasing the captivating Captain Cook High-Tech Ceramic Skeleton. His presence will add an extra layer of charisma and elegance to this already-breathtaking watch.The event promises to be a night to remember, with the worlds of cinema and horology converging, and Ji Chang-Wook taking the stage as the face of Rado.

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