KUALA LUMPUR, Nov 9 – What makes a snack – something as basic as nuts, flour and spices – a truly Malaysian treat, much less a culinary hallmark? This is the question KACANG...
Thirteen new restaurants and hawker stalls make it to the Kuala Lumpur and Penang Michelin’s Bib Gourmand List for 2024
Lee recalls,"I already had a spark of an idea in my mind, and I knew I couldn’t let it go to waste. I set out to build something extraordinary: From the ashes of one venture, another emerged.”That idea revolved around a desire to celebrate the untapped cultural capital of our local snacks, the sort plied by thewas not getting as much love and recognition that they truly deserved,” Lee says,"both among our fellow Malaysians and international tourists alike.
He shares,"For five months, my team and I travelled around Malaysia to meet different suppliers. We were fortunate to meet a friendly homemade supplier who had kept their traditional family recipe.” He says,"With our research, we saw the potential for a five per cent growth between 2022 – 2027 in the Malaysian market for other savoury snacks, which includes our Pakoda, Mixture and Star Murukku snacks.”
Already this approach has provided unexpected insights. Lee shares,"We were surprised to see that our customer demographic ranges from 15-60 years old. It really shows that our products are addictive to all ages.” Leeson Lee, the founder of KACANG CO . Heritage Kacang Bundle is presented in a rattan box, with the products wrapped in batik. .
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