“We Needed Weird Things to Happen—And They Keep Happening”: Inside Bloomberg’s Strategy After the Iowa Meltdown

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“We Needed Weird Things to Happen—And They Keep Happening”: Inside Bloomberg’s Strategy After the Iowa Meltdown
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As the Iowa caucuses were unraveling Monday, Bloomberg was flying on his private plane from a rally in California to events in Detroit and then Philadelphia. But his ability to remain above the fray, literally and figuratively, is quickly dwindling

was heading to West 43rd Street in Manhattan, to the eighth floor of the former New York Times building—now the headquarters of the2020 presidential campaign. Tusk is a playfully pugnacious operative who was the manager of Bloomberg’s successful, if surprisingly close, run for a third term as mayor of New York City in 2009. Since then Tusk has mostly been leading his own venture capital firm. But his schedule has suddenly shifted back to nearly full-time campaign work.

Indeed. Hours later, what will turn out to be the final Iowa caucuses as we’ve known them for decades descended into a gigantic app-inflicted mess. The order of finish, whenever it arrives, matters to Bloomberg’s long-shot prospects: The weaker the results forthe better for Bloomberg, who is positioning himself as a moderate with deep governing experience and a bottomless bank account.

Bloomberg has tried to turn his late entry into the Democratic primary field into an advantage, by ignoring the four early-voting states and skipping straight to a national, general election-style campaign, focused on such key battleground states as Michigan, Ohio, Pennsylvania, Wisconsin, North Carolina, and Florida. He will soon have a paid staff ofground troops.

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