Online furniture retailer Wayfair will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, in early fall of this year.
div > div.group > p:first-child"> Wayfair on Tuesday announced it will be opening its first full-service store at the Natick Mall in Natick, Massachusetts, which is managed by Brookfield Properties, in early fall of this year. That's after it tested a few pop-up shops, including one at Westfield Garden State Plaza in Paramus, New Jersey, during this past holiday season.
Born-online brands opening up bricks-and-mortar locations is a frequent occurrence in the retail industry today. Mattress company Casper has said it plans to open 200 locations over the next two years. Apparel company Untuckit recently hit 50 stores. And glasses maker Warby Parker is at about 100. A new mall in New York, Hudson Yards, has an entire floor dedicated to e-commerce retailers like sock brand Stance and men's athletic apparel company Rhone.
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