Jordan Peele's 'Us' blew past industry expectations to earn one of the biggest opening weekends ever for an R-rated movie.
"Shazam!" is an irresistibly fun mix of"Big,""The Goonies," and a superhero movie
The record-breaking performance by"Us" continues the strong year Universal is having so far at the movies. Peele's movie joins"Glass" and"How to Train Your Dragon: The Hidden World" as Universal releases that topped the domestic box office this year. Even more impressive is how the studio maneuvered around Disney's"Captain Marvel" to maximize its gross.
The studio announced it would move the"Us" release date back a week after getting the opening night spot at early March's SXSW Film Festival. That move allowed the studio to ride the good word out of the SXSW screening and give it some cushion from"Captain Marvel," which originally was to open the weekend after the latest Marvel Studios release. The plan worked perfectly.
Though"Marvel" still played on over 4,200 screens in its third week, Universal was able to squeeze"Us" in 3,700 screens and not only made the movie widely available for the Peele/horror fans, but the moviegoers who wanted something different after seeing"Marvel" the last two weekends.
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