The Warner Bros. Film Group has apologized after the Twitter account for its 'Barbie' film sparked backlash over its embrace of memes that appeared to depict the character immersed in atomic blast imagery from Universal's film 'Oppenheimer.'
The posts sparked controversy in Japan and strong public criticism of Warner Bros. from the Japanese branch of the studio, which called the tweets from the official US account “inconsiderate” and demanded a response from its US headquarters. A subsidiary demanding an apology from a parent company is extraordinarily rare.
” Warner Bros. Film Group said in a statement to CNN Tuesday: “Warner Brothers regrets its recent insensitive social media engagement. The studio offers a sincere apology.” Warner Bros., like CNN, is a unit of Warner Bros. Discovery. Meanwhile, a rival hashtag – “NoBarbenheimer” – has garnered attention on social media in Japan, with people using it to criticize the “Barbie” account’s conflation of the two films. “We never make official 9/11 or Nazi stories.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Warner Bros. Japan calls out Warner Bros. over Barbenheimer memeUnderstandably, Barbenheimer isn’t the fun meme of the summer in Japan
Read more »
Warner Bros. Apologizes After ‘Barbenheimer’ Posts Spark Criticism From Studio’s Japan UnitThe Warner Bros. Film Group in the U.S. has made a public apology about social media activity concerning the “Barbenheimer” meme that has caused major offence in Japan. “Warner Br…
Read more »
Warner Bros. Discovery Restructures Ad-Sales StaffWarner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market. The media conglomerate said it would rework…
Read more »
Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, StructureWarner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer. Big media …
Read more »
Warner Bros Discovery to restructure ad sales divisionWarner Bros Discovery said on Monday it would restructure its advertising sales division including the leadership team, as the entertainment major seeks to address a downturn in ad demand.
Read more »
As TV Ad Market Stumbles, Warner Bros. Discovery Restructures Sales OrganizationWBD is reorganizing its ad sales leadership with executives dedicated to specific holding companies.
Read more »