Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S. advertising sales officer. Big media …
WBD said today its advertising agency partners will now work with dedicated WBD sales leaders for direct access to the media giant’s entire portfolio of brands, including lifestyle, entertainment, sports, news and streaming under one umbrella. The new strategy brings WBD’s full suite of Advanced Advertising Sales solutions across linear and digital platforms together “in a more impactful way,” the company said.
“Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us. This new structure will allow us to deliver what matters most for all – creating a single and seamless interface into the full world of WBD,” said Steinlauf.Jon Diament will drive the ad and partner strategy with a dedicated team for the entirety of the WBD Sports portfolio.
Sheereen Russell will oversee a new Client Partnerships team that will focus on client development and partnership strategy with key advertisers across the WBD linear and digital portfolio. This team will work more closely with other WBD divisions like theatrical, distribution, gaming and licensing.
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